Legal
Cookie Policy
A cookie is a small file a website stores in your browser. This page lists every cookie this site can use, what each one is for, and how long it lasts — plus a button to change your mind whenever you like.
Your choices, in one place
Nothing optional runs until you say so. When you first arrive, analytics and advertising cookies are switched off. They are only used if you turn them on — and you can turn them back off at any time, right here.
Strictly necessary
Always active
These make the site work and remember your cookie choice. They never identify you and are never used for advertising. They cannot be switched off, but there are very few of them.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| dag-consent-v1 | This website | Remembers your cookie choices so you are not asked on every page. Stored in your browser, never sent to us. | Until you clear it |
Analytics
Off until you accept
These show us which pages people find useful and how they use them — where they tap or click, how far they scroll, where they get stuck — so we can improve the site. Google Analytics counts visits; Microsoft Clarity shows heatmaps and recordings of visits with all text and anything you type masked. We use them only to improve the website, never to identify you.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another so visits can be counted. | 2 years |
| _ga_<container-id> | Google Analytics | Keeps track of the current session. | 2 years |
| _clck | Microsoft Clarity | Recognises your browser when you come back to this site, so we can see how people use it over time. Never linked to your name or contact details. | 1 year |
| _clsk | Microsoft Clarity | Links the pages you view in one visit, so we can see how people move through the site. | 1 day |
| CLID | Microsoft Clarity | Set on Clarity's own domain to recognise your browser across websites that use Clarity. | 1 year |
Advertising
Off until you accept
These let us measure whether an advert led someone to get in touch, and show our ads to people with broadly similar interests. We never send these platforms your treatment details, your enquiry message or your photographs.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| dag-attr-v1 | This website | Remembers which advert or website first brought you here, so an enquiry you send later is credited to the right advert. Stays in your browser and only reaches us with an enquiry you choose to send. | 90 days |
| _fbp | Meta (Facebook, Instagram) | Measures whether an advert led to an enquiry, and supports remarketing. | 3 months |
| fr | Meta (Facebook, Instagram) | Delivers and measures advertising on Meta platforms. | 3 months |
| _gcl_au | Google Ads | Attributes an enquiry to the advert that led to it. | 3 months |
| _ttp / _tt_enable_cookie | TikTok | Measures advert performance and supports remarketing. | 13 months |
| _scid / _schn | Snapchat | Measures advert performance and supports remarketing. | 13 months |
| li_sugr / UserMatchHistory | Measures advert performance and supports remarketing. | Up to 6 months |
A few things worth knowing
Advertising platforms set their own cookies
The advertising cookies above are set by Meta, Google, TikTok, Snapchat and LinkedIn, not by us. Names and durations occasionally change at their end. We review this list periodically, but the definitive detail sits with each provider's own policy.
Your consent is stored on your device
Your choice is saved in your own browser, not on our servers. If you clear your browser data, use a different browser, or browse privately, you'll be asked again.
Controlling cookies in your browser
Every major browser lets you block or delete cookies in its settings. Bear in mind that blocking cookies site-wide can stop parts of many websites working properly. Guidance is available for Chrome, Safari, Firefox and Edge.
Do Not Track
Because this site does not run analytics or advertising at all until you opt in, a Do Not Track signal makes no practical difference here — declining the banner already achieves it.
More information
How we handle personal information more broadly — including health data and your rights — is set out in our Privacy Policy.
Aesthetic AG Ltd
Company number 12626354 · ICO reference ZC204293
Email: info@smilerooms.co.uk
Telephone: 01753 331 081